About

At The Health Aisle, we believe that self-care and wellness is a continuous process to health; however, ‘healthy’ can be different for everyone. Whether your personal goal means maintaining your health, preventing an illness, making a full recovery or living fully with a chronic condition, we hope to better empower you and equip you with the best information possible. 

You can trust us to do the research to provide you with real, unbiased information on self-care and wellness. The content is written by health care professionals who take the greatest care in making sure the information is honest, evidence-based and written with empathy.

Over the past 5 years, we have partnered with the University of Alberta School of Pharmacy to teach evidence-based research, writing and provide an opportunity for students to publish awesome health information.  The information is then peer-reviewed by an experienced health care professional.

There are many things we can do to become a healthier nation such as curbing misinformation, taking a holistic approach to health and empowering every individual to be their own health advocate. We want to do this by creating high quality, evidence-based, health content for Canadians, written by Canadians.

Our Vision

Our vision is to become Canada’s leading website on topics related to self-care and wellness. We continue to engage with more health schools across Canada and various subject matter experts, so if you’re interested in writing for us – please don’t hesitate to reach out!

Our Mission

Our mission is simple: to empower our readers with the best information possible on topics related to self-care and wellness. We succeed by making sure the information is evidence-based, objective, easy-to-understand and written with empathy.

Our Values

Transparency: We do not promote any products or endorse any particular brands. We also welcome healthy debate, opposing opinions and insights based on evidence.

Equality: High quality and understandable health information should be available to everyone. It is our job to break down complex information and present in a digestible format. 

Collaboration: We believe that your health should be looked at holistically. The body, mind and soul are important when it comes to self-care and wellness. The best health outcomes are reached with healthcare professionals work together in order to provide you with the best information possible. 

Quality: Information is provided from trusted health care professionals that look at a variety of evidence and references ranging from clinical trials, meta-analysis, guidelines, product monographs and trusted research groups. 

Creativity: Sometimes health information can be dry.  We aim to write it in a way that is readable and fun. We love to partner with artists to help convey messages that are sometimes difficult to capture with words.

Individuality: Everyone’s health goals are different and we believe in empowering each individual with self-care and wellness information to achieve individual health goals. Whether your goals include maintaining your health, preventing illness, making a full recovery, or living fully with a chronic illness, we hope to be there! 

Founder

Aliya Kassamali, PharmD, Masters of Business, Entrepreneurship and Technology

I wanted to work on something fun that also provided real and accessible health information to anyone, anywhere. I love listening to people’s stories. Nothing is more impactful or helpful than finding someone who has gone through a similar health journey. These stories help guide a holistic approach of opinions and articles from health care providers. As misinformation is becoming a bigger problem, there is a greater need today more than ever to provide evidence-based health information. We’re focused on making this a trusted source for self-care information.