About Us

What is The Health
Aisle
®?

The Health Aisle® is a place to give you holistic advice to help you solve everyday health problems. It’s a place where you feel calm (not overwhelmed!) browsing our virtual aisles. We have a suite of products for each ailment that also includes natural health products and a clear understanding of your options. As we build out 21st-century health aisles, know:

How we select the
products on this site

Our products are selected by health professionals including pharmacists, MDs, naturopaths, dieticians, physiotherapists, and medical specialists. We also consult with not-for-profit and public health organizations on their product recommendations. And finally we ask our community what products they would like to see reviewed and rated. We carefully research each product and follow the latest recommendations by public health bodies. We’re never paid for a product selection or review. We value your trust.

10+

Years of partnership with the University of Alberta School of Pharmacy

Our Values

Transparency

We do not promote any products or endorse any particular brands. We also welcome healthy debate, opposing opinions and insights based on evidence.

Equality

High quality and understandable health information should be available to everyone. It is our job to break down complex information and present in a digestible format. 

Collaboration

We prioritize holistic health, recognizing the importance of body, mind, and soul in self-care. Optimal outcomes are achieved when healthcare professionals collaborate to offer the best information possible.

Quality

Information is provided from trusted health care professionals that look at a variety of evidence and references ranging from clinical trials, meta-analysis, guidelines, product monographs and trusted research groups.

Creativity

Sometimes health information can be dry.  We aim to write it in a way that is readable and fun. We love to partner with artists to help convey messages that are sometimes difficult to capture with words.

Individuality

Everyone’s health goals are different and we believe in empowering each individual with self-care and wellness information to achieve individual health goals.

Our Foundation for Growth

Our vision is to become your go-to place for all things related to self-care. We want to be the people you turn to when you are lost in the pharmacy aisles and deep down Google rabbit holes, looking for what to do to help with your acid reflux, rosacea, hair loss, acne, menstrual cramps, warts – basically, all your everyday health needs! But more than just an awesome health aisle, we want to be a community sharing health knowledge so answers to all your questions  include holistic ways of healing. 

Our Mission is to Empower You
Our mission is to empower our users with the best possible holistic information on
topics related to self-care and wellness. We succeed by making sure the information
is evidence-based, objective, easy-to-understand and written with empathy.
The Founder

I started The Health Aisle® with the purpose of making it easier to find answers to everyday health questions. With over 14 years of experience as a pharmacist, I would get so many questions about over-the-counter products and how to treat minor conditions from patients, close friends, and family.  Frustrated by the confusing search for trustworthy information online, Health Aisle is a digital self-care pharmacy that offers a curated selection of the best over-the-counter medications, naturopathic products, innovative health devices, and soon, educational courses. We even want to share at home remedies so you don’t even have to necessarily buy products! It combines evidence-based information with a supportive community, empowering you to make informed health choices that align with your values.

Everything here is what I would share with my close family and friends. Join us on this journey to better health, with expert guidance and a touch of fun along the way!

Dr. Aliya Kassamali

PharmD, Masters of Business, Entrepreneurship and Technology

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