Our mission is simple: to provide our readers with the best information possible on topics related to self-care and wellness. We succeed by making sure the information is evidence-based, objective, easy-to-understand and written with empathy.

Our Values: 

Transparency: We do not promote any products or endorse any particular brands. We also welcome healthy debate, opposing opinions and insights based on evidence.

Equality: High quality and understandable health information should be available to everyone. It is our job to break down complex information and present in a digestible format. 

Collaboration: We believe that your health should be looked at holistically. The body, mind and soul are important when it comes to self-care and wellness. The best health outcomes are reached with healthcare professionals work together in order to provide you with the best information possible. 

Quality: Information is provided from trusted health care professionals that look at a variety of evidence and references ranging from clinical trials, meta-analysis, guidelines, product monographs and trusted research groups. 

Creativity: Sometimes health information can be dry.  We aim to write it in a way that is readable and fun. We love to partner with artists to help convey messages that are sometimes difficult to capture with words.

Individuality: Everyone’s health goals are different and we believe in empowering each individual with self-care and wellness information to achieve individual health goals. Whether your goals include maintaining your health, preventing illness, making a full recovery, or living fully with a chronic illness, we hope to be there!